FAQ

All your questions answered here!

What services do you offer?

We’re specialized in metal & hard rock, and our services include print, web and radio/playlist promotion, as well as social media marketing and tour press. Our services extend to record labels, bands, artists and festivals, for new releases as well as back catalogue titles, tours, events, etc. Getting your music out to all media websites, radio stations, magazines, blogs, podcasts, social media platforms, etc, takes a lot of time and we’re here to help you. Check all our services available at this location.

Which countries or territories are included in your campaigns?

Promotion is done worldwide with a special focus in Europe. We also run PR campaigns in North America, South America, Australia/New Zealand and in some other territories on a smaller scale.

How can I order a PR campaign or Press Release?

Go to our Services page and select a campaign. Then, you’ll be redirected to our online shop where you can order and submit all promo materials.

What's included in your PR campaigns?

Review all information;
– Rewrite the press (if necessary) and setup a promo page with a professional look (example);
– Send the promo page to over 2000 active contacts (print magazines, radios, webzines, blogs, Spotify playlists, YouTube channels, Facebook pages, freelancer writers…) – all metal and hard rock-related and worldwide; Our average email open rate is between 30-75%;
– Answer all the e-mails from your campaign (requests, questions, schedule interviews, advertise proposals…);
– Send press releases about the band activity (new video, lyric videos, single premieres, tour dates, and all info connected to the release we’re promoting). No additional fees will be required as all these press releases are already included. You just need to keep us updated on your musical activity;
– Send a reminder to all unread contacts (if applicable);
– Send an “Out today” promo e-mail (if the PR campaign is started ahead of the official release date);
– After the campaign ends it’s normal to receive some requests (like interviews) and we’ll forward those requests to you;
– We’ll attend to the requests from our clients (if they need something like scheduling a premiere or trying to reach some particular media to advertise…);
– Include one or two tracks on our radio show “addtomyplaylist“.

What's included in your Press Release service?

Review all information;
– Rewrite the press (if applicable) and setup a press e-mail with a professional look;
– Send the press release to over 2000 active contacts (print magazines, radios, webzines, blogs, Spotify playlists, YouTube channels, Facebook pages, freelancer writers…) – all metal and hard rock-related and worldwide; Our average email open rate is between 30-75%;
– Answer all the e-mails from your campaign (requests, questions, schedule interviews, advertise proposals…);
– Post the news on our Facebook page.

Success rate

Our contact list includes pretty much all major print and online magazines, as well as thousands of other zines, radios and freelancer writers. Regarding the success rate, it depends on several factors, including genre, the band’s background and if the editors of these magazines will find the content we’re sending interesting enough for their readership.

Can you help us find media partners for exclusive premieres?

We will help clients with an active PR campaign find media partners for exclusive premieres. If you don’t have any PR campaign active with us you can contact us: catia@againstpr.com or againstpr@gmail.com
As this process requires some time, we may need 1-2 weeks in advance to get your premiere ready.

Are campaign reports included?

No. Nowadays with social media, bands and labels often are tagged and receive updates in real-time from the media sharing their stories.