All your questions answered here!

What services do you offer?

We specialize in providing comprehensive PR services for metal and hard rock music. Our expertise includes print, web, and radio/playlist promotion, as well as social media marketing and tour press. Our services are tailored to cater to the needs of record labels, bands, artists, and festivals, whether you’re promoting a new release or an older catalog title, tour, or event. We understand that getting your music out to all of the right outlets, including media websites, radio stations, magazines, blogs, podcasts, and social media platforms, can be a time-consuming task, which is why we’re here to help. To learn more about the services we offer, please visit our website for more information. Check all our services available at this location.

Which countries or territories are included in your campaigns?

At Against PR, we deliver worldwide promotion, with a particular emphasis on Europe. However, our PR campaigns also extend to North America, South America, Australia/New Zealand, and other regions as well. Our team is dedicated to reaching the widest possible audience, and are constantly updating our network of contacts and partners to ensure that your music is exposed to the most relevant listeners. Our goal is to maximize the reach of your music and help you build a fanbase across the globe.

How can I order a PR campaign or Press Release?

To take advantage of our services, please visit our Services page to select the most suitable campaign for you. Once you have made your selection, you will be redirected to our online shop form where you can place your order and upload all necessary promotional materials. We strive to make the process as easy and straightforward as possible, and our team is always available to assist you with any questions or concerns you may have.

What's included in your PR campaigns?

At Against PR, we are committed to providing top-notch promotion services for bands and artists in the metal and hard rock genres. Our services include:

– A thorough review of all information provided to ensure the accuracy and completeness of the materials.
– Refining and rewriting press materials as needed to ensure a polished and professional look, as well as setting up a promo page with a professional aesthetic.
– Distribution of the promo page to over 2000 active contacts including print magazines, radio stations, webzines, blogs, Spotify playlists, YouTube channels, Facebook pages, and freelance writers, all of which are related to the metal and hard rock genre and are located worldwide. Our average email open rate is between 30-75% depending on the band’s gente, background, etc.
– Handling all incoming emails from the campaign such as requests, questions, and scheduling interviews, we will work closely with you to ensure that the campaign runs smoothly.
– Send press releases to announce new videos, lyric videos, single premieres, tour dates, and all other information related to the release we’re promoting. All these press releases are included in the package and no additional fees will be required, however, we ask our clients to keep us updated on their musical activity.
– Send reminders to all unread contacts.
– Send a release-day email (if the PR campaign starts before the official release date) to promote the album/song release.
– After the campaign ends, it’s normal to receive requests for interviews or other features. We will forward those requests to you and assist you in scheduling or coordinating as needed.
– We will attend to the requests from our clients and help them reach specific media outlets or schedule special events such as album premieres.

Overall, our goal is to support you in every step of the way and help you to maximize the reach of your music, build a fanbase and achieve your career goals.

In addition to the services we offer, there are certain things that we do not do as part of our PR campaign. We don’t:

– Send the promo page without reviewing all information, as accuracy and completeness are important for the success of the campaign.
– Exclude countries from the campaign, as we aim to reach the widest possible audience worldwide.
– Control the editorial content from magazines, webzines, etc. as the media outlets have their own editorial independence.
– Manage social media, as our expertise and focus is on traditional and digital PR.
– Accept submissions containing any forms of racism, racial discrimination, xenophobia or any related intolerance (this includes NSBM bands). We believe in promoting music that respects human rights and diversity.
– Send final reports or links, as with the power of social media, bands and labels can easily follow up the media posts and coverage in real-time. We will be happy to answer any questions or concerns you may have though throughout the process.

What's included in your Press Release service?

Our Press Release service includes the dissemination of your news or announcements to a global audience through our network of media partners. This service covers a range of information such as new album releases, upcoming tour dates, and the premiere of new tracks. With a single press release, we aim to reach a wide range of outlets and potential fans.

Additionally, we offer the Spotlight Feature service, which includes a personalized interview with the band, an in-depth article, and sharing it with our extensive media database. This service provides a great opportunity for bands to amplify their voice and put the spotlight on their music, sponsorships, tours, studio updates, etc. Record labels can also use this service to unveil their newest musical endeavors and welcome new artists to their roster with a more comprehensive and in-depth approach than a standard press release. Our goal is to help increase your visibility and grow your fan base.

Here’s what we’ll do for you:

– Review all information provided;
– Rewrite the press release (if applicable) and set up a professional-looking promo page;
– Distribute the press release that includes visual elements such as a band photo, artwork, or other images, quotes, and links to our media partners
– Respond to all emails received from your press, including requests, questions, schedule interviews, and advertising proposals.

Success rate

Our contact list includes pretty much all major print and online magazines, as well as thousands of other zines, radios and freelancer writers. Regarding the success rate, it depends on several factors, including genre, the band’s background and if the editors of these magazines will find the content we’re sending interesting enough for their readership.

Can you help us find media partners for exclusive premieres?

We will help clients with an active PR campaign find media partners for exclusive premieres. If you don’t have any PR campaign active with us you can contact us: catia@againstpr.com or againstpr@gmail.com
As this process requires some time, we may need 1-2 weeks in advance to get your premiere ready.

Are campaign reports included?

No. Nowadays with social media, bands and labels often are tagged and receive updates in real-time from the media sharing their stories.